What is Link Building?
Link
building is the process of getting other websites to link back to
your website. A link is a way for users to navigate between pages on
the internet. Search engines make use of links to crawl the web they
will crawl the links between the individual pages on your website. In
links
building,
there are so many techniques and while they vary in trouble, SEOs
tend to agree that link building is one of the toughest parts of
their jobs. Many SEO
spends the majority of their time trying to do it well. For this
reason, if you can master the art of building high-quality links, it
can truly put you ahead of both other SEO and your competition.
Quality
links to your website from other websites can impact your brand or
company in numerous ways, including:
-
Increasing brand awareness
-
Achieving more conversions (new customers and sales)
-
Better positioning in search engine results
Click
on below Video: Link Building: How to Get POWERFUL Backlinks in 2019
3 Factors That Determine The Quality of Link
1.
Authority of the Linking Webpage
The
authority of the page linking to your website is important to Google.
The technique is that if an authoritative page has seen your content,
it must be relevant and impactful. This authority referred to as
PageRank, that shows Google how authoritative the page that noticed
you is signaling your own authority.
2.
Authority of the Linking Website
The
site-wide authority of the linking site is also an important sign to
Google that your website is authoritative. Much like website
authority, page authority measured by the domain
authority (DA)
and domain
rating (DR)
scales on Moz and Ahrefs respectively is transmitted by the linking
website.
3.
Content Relevance
Domain
authority and Page
rank
are of no consequence if the web content is irrelevant. For instance,
the probability of getting a link from NYTimes.com sounds impressive.
However, the link is ineffective to you if the subject matter of the
article doesn’t relate to the main subject matter of your website.
Because at the base of all link building is the relevance of the
linked information to the user.
Click
on below Video: 19 Link Building Techniques [That Work in 2019]
Simple Link Building Strategies
There
are many link building strategies is used to get external websites to
link to your website:
1.
Content Creation and Promotion
Create
unique, compelling and high-quality content that users will naturally
want to reference and link to and inform other people about it. You
have to spread your word before you can expect anyone to find your
content and link to it.
2.
Links from Friends and Partners
Ask
the people you work with to link to your website. Remember that
relevance matters; links from a website that are in the same general
industry or niche as your website will have more value than links
from random, unrelated sites.
3.
Reviews and Mentions
Put
your service, product or a site in front of influencers in the
industry, such as famous bloggers or people with a large social media
following.
It
can take a while to build a lot of links and keep in mind that
shortcut way like buying links is against Google's guidelines and can
be overwhelming for your SEO. So don't take a chance.
