What is On-Page Optimization in SEO?

On-Page Optimization in SEO

On-Page optimization in SEO refers to all the things that you can do ON your website to improve the position in the search rankings, such as Page titles, HTML code, meta tags, meta descriptions, and keyword density etc.

The ultimate goal with on-page optimization in SEO is to speak the ‘search engine language’, and that helps to crawlers understand the meaning and context of your web pages. Herein a summary, we describe all the techniques of on-page optimization SEO.

Click on below Video: SEO On-Page Optimization for Beginners

Techniques of On-Page Optimization in SEO

1. Content Quality

A website with excellent content can do great with or without SEO. A website with lousy content will not endure with or without search engine optimization. A website with unique and innovative content can become even better with SEO.

• Original Content - (Articles, Images, Text, Videos, Infographics, Presentations, Comments etc.) No copies or rewrites of existing articles.

• Content published on your Website - Even if it’s your content, if you have already published it on another website then it’s not good for your website.

• Content that includes Text - Try to have text to accompany your non-text content. Example, if you post videos on the website then try to add a text description and If you add images then try to describe in words what the image is all about.

Click on below link: SEO Content Writing Tips For High Google Rankings

2. Page Titles and Meta Descriptions

When search engines are ‘reading’ your web pages, among other things, they check the headings, the page title, the description, and the content of the page (text, images and videos).

They do so because they want to understand what the page is all about and then based on other factors (off page SEO, competition, domain authority, etc.), they will rank your page (various keywords) in a position in their index.

3. Content SEO

Content SEO is part of On-page optimization in SEO and has to do with optimizing the actual content for target keywords.

Before publishing content (whether this is text, images, video or audio), the first step is to do keyword research.

It is necessary to find out what search terms or phrases users are typing the search box and build content that can satisfy their intent.

Once you decide your target keywords, you should create a list of related keywords and use them in your headings, titles, descriptions, and page content.

Because with introduction of Rank Brain, Google search algorithms have become more knowledgeable and they are no longer looking for keyword relevancy in your content but for topical relevancy.

It means to make your content more relevant to broad topics, and you need to enrich your content with LSI keywords.

There are many various ways to find out which keywords are considered by Google to be relevant to target keywords.

4. Headings and Content Formatting

A page needs to be suitably formatted. Think of it like a report which requires to have a heading (h1) and sub headings (h2, h3, h4).

H1 Tag

Each web page needs to have just one H1 tag. If you are using WordPress then by default, the title is wrapped into H1 tags of a page.

You can either choose to have the same <h1> tag and <title> or provide an alternative title for heading.

Always remember that search engines display in the results what they find in the title tag and not the h1 tag.

Other headings are concerned (h2, h3, h4), the things you need to have in mind are the following:

Avoid using a single word for a heading but make the headings exciting and useful for users.

The subheadings are an excellent place to use related keywords in content.

Use headings in the hierarchically i.e. the first heading tag is the <h1> and then the <h2> and then <h3> etc.

Content Formatting

• Do not just put text on a page but make sure that it is readable form.
• Use bold, italics or underline to highlight the important parts of a page.
• Split the text into small paragraphs (3-4 lines).
• Use a good size font (at least 14px).
• Use spacing between the paragraphs to make the text easier to read.
• Make use of CSS to create the sections that stand out and break the text into smaller and in more manageable parts.

5. Images and other Multimedia Elements

Images are essential for presentation the purposes. They make a page easier to understand and more interesting.

One of the most significant problems with images is that they add to the loading speed of a page.

• Best practices for images using: Use original images - If you need to use an existing image from the web, you need to reference the source.
• Optimize the size of images – the smaller the size of the image the better.
• Use an ALT tag to describe the image – it helps in search engines understand what the image is about.
• Use descriptive filenames – Don’t simply name your image, ‘image1.jpg’ but try to use descriptive filenames, for example, ‘man-doing-push-ups. JPG’.

6. URL Optimization

Optimizing URLs of your web page is essential for maximum SEO. It has two parts in URL. The first part is URL optimization and the second is the URL structure.

Click on below Video: SEO - On Page URL Optimization

7. Internal Links

Linking to pages within a website is very important for SEO because: It’s like building your web page:

The very first step a search engine spider will do once they discover a web page is to follow the links they find on that page (both internal links and external links).

So, when they arrive at the page, if you don’t have any other links within the text they will read the page and go.

If you have links pointing to other pages within the website they will take those into account as well.

Best methods for Internal Linking:

• Don’t use keywords only for internal links
• Add internal links when they are useful for the reader
• If possible, add the links in the main body of the webpage (not in the sidebar or footer)

8. External Links

After the release of Penguin and Panda, a lot of webmasters are afraid to link to other websites. They believe that this trigger a Google penalty, but this is wrong.

By linking to other high-quality related websites, you increase the trustworthiness of content, and this is good in SEO.

Also, Google can use external links as a way to understand more about the topic’s which you are covered in the content.

Click on below Video: Internal vs External Links in SEO