Generate Leads

5 Techniques to Generate Leads with Social Media

What is Leads?

Lead is something that gives the potential customers or client who has shown some interest in your services or product.

What is Lead Generation?

A Lead is a potential customer or new client who can be converted into a successful sale of product or service. A lead can be generated from various sources or methods. Leads generated can be achieved through blog posts, coupons, online content, social media, job applications and live events.

Generating leads for a profitable business is important. There are various ways to generate leads with social media and it is also cost-effective.

Click on Below Video: How to use Social Media to Generate Leads

Use of Social Media to Generate Leads

Social media is a platform where people can see their friends and family, but social media is beyond that. This is an easy to generate leads with social media and convert them into a sales lead. Nowadays many business firms started investing in social media lead Generation plans. Many businesses use social media marketing tactics to increase website traffic and revenue.

5 Techniques to Generate Leads with Social Media

1. Use of Social Media Advertising

Social media advertising is to promote various product and services by using social media platforms. This provide social information, web 2.0, targeting and delivering marketing communications. It is a social media marketing strategy created to connect the potential audience. social media advertising is a valuable tool as it can generate a lead for your business. You can share the product detail to a huge audience at the same time.

2. Use of Targeted Social Media Listening

Social media listening is like keeping an eye on the world to know what is happening in your business, who talks about you and your competitors online. It is easy to track your potential leads who are looking to engage in your business. Using social media listening, monitoring keywords and handling the business becomes easy. It’s easy to understand user behaviour towards your services and products. Building a relationship with your potential leads that helps to grow the business.

3. Promote Gated Content

Promote gated content on social media for generating leads. These contents can include customers FAQs, product detail, tutorials, reviews and rating. By providing valuable information and ask them for feedback in exchange. This way, it become easy to store useful data of the leads. Lead take a few seconds to decide whether they like to read your content information. So, try to keep your landing pages easy and simple. The heading of the title should be attractive and eye catching to your target audience. There are Varieties of content marketing assets such as videos, white papers, blogs, ebooks, infographic, case studies or product demos.

4. Video Marketing

Open a video up a wide audience and generate a lead from the audience. Meanwhile, redirect the users to the other landing pages of your website. In this way, you will find new users who are genuinely interested in your product and services. So it’s easy to increase revenue and generate leads.

Click on Below Video: How to Rank any Youtube Video 1st Page in 24 Hours Fast!

Growth Rate of Videos

1. Videos in email increase click-through rate by 300%.

2. Youtube video consumption increases every year by 100%.

3. 96% of B2B use video in their marketing campaigns.

4. 90% of users say that video is helpful for them in deciding whether to purchase a product or not.

5. Landing page including a video increase conversion by 80%.

6. 64% are more likely to buy a product online after watching a video.

7. 50% look for more information after watching a video.

5. Engage in Social Selling

Social selling is the process to stack up to the connection as part of the sales process. Social selling refers to establishing essential interaction between the seller and individual prospects. The purpose of social selling is to nurture the leads towards the purchase in one on one interaction.

Social selling can be easily used to generate the lead as the number of social media users are increasing every day. In social selling, you need to stay upto-date, stay active, share relevant information and you need to be able to resolve the audience queries.

Principles of Social Selling

1. Identify the prospects.

2. Pick the right tool and platform.

3. Use the right amount of automation.

4. Make your brand valuable.

5. Keep track of what your leads are sharing.