What are the Types of Digital Marketing

Digital Marketing

Digital marketing is the promotion of products or services using digital technologies. It is tremendous opportunities for businesses by using the different medium of digital marketing. It can't only share the product and services online, but also they can gain clients and customer for the business. Today in this blog post, we will explain the most popular and useful types of digital marketing.

Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Click on below Video: How Digital Marketing will Change in 2019

5 Most Useful Types of Digital Marketing

1. Search Engine Optimization (SEO)

Search Engine Optimization is the process of optimizing your website to "rank" higher in search engine results thereby increasing the amount of organic traffic your website receives.

Search engine results pages (SERPs) appear to users after they search for a given set of keywords using a search engine like Google, Yahoo or Bing.

The channels that benefit from SEO include:

• Websites
• Blogs
• Infographics

SEO includes many factors from keywords within your content to links to your website around the web. It includes both the techniques of SEO: On-page and Off-page SEO.

1. On-page SEO refers to the actions taken to boost your SEO on your website.
2. Off-page SEO refers to the relationships you perform and actions you take outside of your website to fuel SEO.

Click on below Video: 

Search Engine Optimization Tutorial for Higher Google Rankings

2. Social Media Marketing (SMM)

Social media is an important type of digital marketing for promoting products and services. Social media marketing technique is used to promotes your brand and content on social media platform to increase brand awareness, generate leads and drive traffic for your business. It allows you to connect with your consumers more intimately. The channels in social media marketing you can use include:

• Facebook
• LinkedIn
• Twitter
• Instagram
• Snapchat
• Pinterest
• GooglePlus

3. Pay-Per-Click (PPC)

PPC is a process of driving traffic to your website by paying a publisher whenever your ad is clicked. One of the most popular types of PPC is Google AdWords which allows you to pay for top slots on Google's search engine results pages at the cost of "per click" of the links you place. Other platforms where you can use PPC include:

• Paid ads on Facebook
• Sponsored Messages on LinkedIn
• Promoted Tweets on Twitter

Click on below Video: What is Search Ads?

4. Content Marketing (CM)

Content Marketing term denotes the creation and promotion of content assets to generate traffic growth, brand awareness, lead generation, and customers. It works because it blends together exceptional content with other types of digital marketing like SEO and SMM.

SEO: When you create content to keep your audience in mind remember who you are talking to and what they are interested in. This will help to dictate the subject of your content. Consider the language your audience uses when they search anything online for information. Make use of these keywords to boost your SEO.

SMM: Share your content on all your social media platforms for exposure and feedback. SMM is not only about sales but also about engaging and educating the customer to build trust, equity and brand recognition.

The channels that can play a role in the content marketing strategy include:

• Blog posts
• Ebooks and whitepapers
• Online brochures
• Infographics

5. Email Marketing (EM)

Email marketing is one of the best converting marketing platforms. Businesses use email marketing as a way of communicating with their target audiences. By sending regular updates to your subscribers, you can build a good relationship. Email is often used to promote content, events and discounts as well as to direct people toward the business's website. The types of email marketing campaigns include:

• Blog subscription newsletters
• Customer welcome emails
• Follow-up emails to website visitors
• Tips or similar series emails for customer nurturing
• Holiday promotions to loyalty program members